Dan Augustini, welcome to AEM, or maybe should say welcome back. You’ve actually worked here at the company before, even if it’s 15 years ago. On February 1, you will take up your new position with us as Sales & Marketing Manager. Can you tell us a little about yourself, and what journey in working life have you made so far?
I am 54 years old and am married to Marie, have two grown up children. I have lived in fantastic Västervik since 1994 and moved here thanks to Electrolux. Since I am a Mechanical Engineer with a focus on product development (besides, I studied together with Calle!), I started in the development department as a designer. Then became project manager and development manager from 2003 to 2008 at Ankarsrum! I had different roles but mainly I worked as a salesman of the universal motor. After Ankarsrum, I became CEO of a company – Gigant Miljöteknik AB. In addition to the CEO, I worked half-time as a key account and sales manager.
I have worked as a sales manager at Pentronic, and at Windy I was the project manager. I started at Inzile in 2019 and was partly responsible for replacing the enterprise resource system and partly project manager. Inzile was a relatively new company, so you also had to step in as an economist, buyer and production technician when needed. Development, project management and sales in different mixes are probably what characterize my journey. With my various roles, I have gained a broad experience.
What will your duties be here at the company?
As mentioned, my title will be Sales & Marketing Manager where I will also be part of the management team. The initial main task will be to increase the volume of the universal motor. Of course, I will also be involved in other sales and other marketing tasks. Ankarsrum Electric Motors is a relatively small company yet, so you also must help and support where needed – strategy work, purchasing and in project management.
What challenges are you looking forward to tackling?
I know that the universal line has great potential for significantly higher volume. I really want to bring in some larger customers again through a focused and structured sales work. It’s not done in a hurry but I’m looking forward to starting with some customer projects. After all, bringing in new customers is really a team effort for AEM. It usually takes great efforts by both development and lab to be able to offer a working and customer-approved motor. Purchasing and production are also very involved, of course.
How will you contribute to the development of AEM and what do you think will happen in the future?
I look forward to working in an organization where the owner is locally present and the decisions are understandable. I hope I can contribute with broad experience and happy mood. As for the future, AEM has started up several interesting things – brushless motor, KS35, more insourcing and investments in the production line. With a structured strategy work and sales work, I am convinced that we have great opportunities to increase volumes and profits in the future. Now European and American companies see more and more disadvantages in having only suppliers from China. We must take advantage of this.
Is there anything else you’d like to add that we don’t know about you?
I like quiz and to train so maybe we will see you at Malkars or the tennis court!
All of us at AEM are so happy that you want to be part of our great team and be part of our journey ahead and wish you the best of luck in your work.
Thank you – I myself am very much looking forward to working with you all.