Strategy process at AEM

At AEM we have commenced our strategy and mid-term planning process.

All employees are invited to participate and contribute through establishing a SWOT analysis.

The main objective with this is to understand the AEM strengths and improvement areas.

In addition, we typically audit customers, competitors and the general business environment.


Our strategy process is inspired by the great Chinese war philosopher Sun Tzu. He said:


“If you know the enemy and know yourself, you need not fear the result of a hundred battles.

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

If you know neither the enemy nor yourself, you will succumb in every battle.”